Buffalo Bills quarterback Josh Allen is making headlines off the field today after Hallmark officially announced he will star in an upcoming holiday movie, Holiday Touchdown: A Bills Love Story. The news, confirmed this morning, has sent waves of excitement through both Bills Mafia and holiday film fans. Filming will begin later this year, with Highmark Stadium and several Buffalo landmarks serving as key locations.
The project, produced in partnership with the NFL and Skydance Sports, will blend the festive magic of Hallmark’s beloved Christmas romances with the city’s deep-rooted football culture. Allen will appear alongside Bills head coach Sean McDermott, legendary coach Marv Levy, and Hall of Fame quarterback Jim Kelly. Hallmark says the movie will capture the “heart of Buffalo” while delivering the warmth and joy of the holiday season.
This marks Allen’s first major acting role, though insiders note that his natural charisma and leadership make him a perfect fit for the screen. He recently signed a creative partnership with Skydance Sports, which opens the door to more entertainment projects in the future. The Hallmark film is expected to be his biggest crossover moment to date.
The story will center on a Buffalo woman who unexpectedly finds romance during the Bills’ playoff push, with Allen’s cameo serving as a pivotal, uplifting moment. Producers have promised plenty of football nods and Easter eggs for die-hard fans, including scenes in the snow, locker room shots, and a game-day atmosphere unlike anything Hallmark has ever done.
Hallmark has slated the premiere for the 2025 “Countdown to Christmas” season, but the official announcement today has already sparked a frenzy online. From the football field to the holiday movie set, Josh Allen is proving he can lead a team—and steal a scene.
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