Josh Allen and the Buffalo Bills are deepening their community ties through a new partnership with New Era Cap. Allen has taken on a special role as New Era’s first-ever Director of Billustration, making him not only an ambassador but also an equity partner in the company.
In this new position, Allen will work directly with young patients at Oishei Children’s Hospital in Buffalo. Each week before a Bills home game, one child will design a custom 9FORTY Billustration Team Cap that Allen will wear during his pregame tunnel walk. After the game, the unique hat will be auctioned, and all proceeds will support the Patricia Allen Fund, which provides essential pediatric care in the Buffalo area.
Allen’s collaboration with New Era started back in 2018 when he was a rookie. The first release from this new Billustration series is scheduled for “716 Day,” an unofficial holiday that celebrates Buffalo’s local pride. The design is inspired by a sketch Allen drew himself when he first joined the NFL, reflecting his close bond with the city and the team.
Beyond sports and charity, Allen is also expanding his professional presence by launching a LinkedIn account, where he plans to share updates about his creative and business ventures. Through this initiative, Allen is combining football, fashion, and philanthropy to give back to the Buffalo community he proudly represents.
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