In a move that’s surprising Hollywood insiders and warming the hearts of sports fans, Hailee Steinfeld — newlywed wife of Buffalo Bills quarterback Josh Allen — reportedly turned down a high-profile promotional partnership with an unnamed NFL franchise, choosing instead to dedicate her focus to her life in Buffalo and her role as the most high-profile member of the Bills Mafia.
According to sources close to Steinfeld, the Oscar-nominated actress and platinum-selling artist was approached in early 2025 with a campaign pitch involving a major media partnership with another NFL club — one that would have seen her serve as a brand ambassador for lifestyle initiatives tied to the league’s broader entertainment push. But Steinfeld declined.
“She didn’t even hesitate,” the source tells People. “Buffalo is home now. Her heart is here, and Josh is here. She wanted to build something real with him — not jump into some league-sponsored tour that takes her away from what matters most.”
The couple, who tied the knot in an intimate ceremony on May 31, 2025, have quickly become Buffalo’s power duo. Steinfeld has gushed in interviews about the “unbelievable warmth” she’s received from the city and the team’s loyal fans. In one viral moment earlier this year, she referred to the Bills as “not just Josh’s team — they’re my family now too.”
The rejected NFL offer, insiders say, would’ve required significant time in Los Angeles and New York — a commitment Steinfeld reportedly didn’t feel aligned with her current priorities. “She’s not stepping away from her career,” the source added. “But for now, she’s choosing projects that fit with the rhythm of her life with Josh. That’s what real commitment looks like.”
Fans in Buffalo have embraced her not just as Allen’s wife, but as a star in her own right — one whose loyalty to the team has only deepened her appeal. As one Bills fan wrote on X (formerly Twitter): “Not all heroes wear pads. Some wear red carpet gowns and still bleed blue and red.”
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