Netflix is ramping up its involvement with the NFL by launching new and engaging features that give fans a closer look at the league’s top players and teams—including fresh attention on the Buffalo Bills. After its historic NFL Christmas Day broadcast in December 2024, which brought in over 24 million viewers per game, Netflix is expanding its lineup with more live events and original content. The Christmas doubleheader, featuring teams like the Kansas City Chiefs and Baltimore Ravens, marked the start of a multi-year partnership with the NFL and proved that Netflix can compete in the live sports streaming arena.
One of the most anticipated releases is Season 2 of the hit docuseries Quarterback, which debuts in July 2025. This new season will spotlight Joe Burrow (Cincinnati Bengals), Jared Goff (Detroit Lions), and Kirk Cousins (Atlanta Falcons), giving fans an inside look at their highs, lows, and personal lives beyond the field. Each quarterback brings a unique story—Burrow’s incredible comeback season, Goff’s leadership during Detroit’s best-ever regular season, and Cousins’ fresh start with Atlanta. The series builds on the success of Season 1 and aims to pull fans deeper into the minds and routines of the league’s most impactful players.
The Buffalo Bills will also be featured in upcoming Netflix content, with plans reportedly in place for expanded coverage of star players like quarterback Josh Allen and wide receiver Stefon Diggs. While not part of Quarterback Season 2, the Bills are expected to be spotlighted in follow-up NFL documentaries focusing on team culture, rivalries, and playoff runs. Given the Bills’ consistent performance and passionate fanbase, they make for a compelling addition to Netflix’s growing NFL catalog. Behind-the-scenes content is expected to explore Buffalo’s playoff push, locker room leadership, and the pressures of living up to championship expectations.
Joe Burrow’s story stands out after leading the league in passing yards and touchdowns in 2024, earning the AP Comeback Player of the Year. While the Bengals missed the playoffs, Burrow’s individual performance was a masterclass in resilience and focus. His segment in Quarterback will dig into the mental and physical grind of bouncing back after a tough injury and the challenge of carrying a team under high expectations. This personal storytelling is central to Netflix’s approach—bridging entertainment with the raw emotion of pro football.
With all this momentum, Netflix is positioning itself as more than just a streaming service—it’s becoming a new hub for immersive NFL content. Whether it’s watching Josh Allen break down defenses or catching an emotional sideline moment with Jared Goff, fans are being treated to unprecedented access to their favorite teams, including rising narratives from Buffalo. As the NFL grows globally, Netflix’s innovative sports storytelling is helping deliver the game to viewers in a whole new way.
