FC Cincinnati join LEAD as an Official Venture Partner

FC Cincinnati announced today their official involvement as a venture partner of LEAD ONE, the new direct investment vehicle within LEAD’s global venture corporation, dedicated to advancing the future of sports and health.

The partnership will focus on technologies that enhance on-field performance, accelerate fan engagement, and drive initiatives to grow the sport of soccer. This strategic collaboration aims to accelerate innovation in sports and health technology by combining LEAD’s investment expertise with FC Cincinnati’s reputation as an innovator both on and off the pitch. As a venture partner with LEAD ONE, FC Cincinnati will have exclusive access to cutting-edge startups and technologies to address their corporate initiatives and strategies. In turn, FC Cincinnati will support LEAD ONE’s portfolio of early-stage organizations with practical, results-oriented deliverables to help propel their businesses forward.

Jeff Berding, President & Co-CEO of FC Cincinnati, stated, “Partnering with LEAD ONE reflects our deep commitment to innovation and driving positive disruption in sports. We are excited to leverage this collaboration to deliver leading-edge outcomes that benefit our fans, community, and overall business strategy.”

Justin Driscoll, Principal of Investments & Portfolio at LEAD, added, “We are thrilled to partner with FC Cincinnati and their management team. Their unwavering passion for continuous innovation is evident in their approach to players, fans, partners, and employees.”

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